2024 winners
Cheers to our 2024 Rosie Award Winners!
Check out the amazing independent marketers below whose stories of work, life, and brave choices had us shaking our pom poms and weeping in our pretzels.
freelancer of the year
Shalini Chadha
Shalini Chadha is a production design powerhouse. From logo production, to multi-language global campaigns, to magazine ads, to print collateral; there’s nothing she can’t do. Shalini brings a new level of rigor to creative QC and content governance, which has allowed teams she works with to level up their creative quality and improve operations. She develops new templates and tests new tools to allow teams to accelerate creative output and pace, and meet key performance indicators for their business. Her commitment to creative excellence is unmatched, and her passion for the work is exemplary. She’s always a go to in case of creative emergency!
Michelle Doucette
The Liberation Award Winner
Michelle, a new member of the Rosie team, worked for nearly a decade in various roles at the same organization, including copywriting and account leadership. She realized her passion was in writing and sought more control over her work-life balance. Taking a bold step, she left her full-time role to pursue freelancing. Her journey came full circle when a freelance opportunity with her longtime employer opened at We Are Rosie, bringing her back to her roots as a copywriter. Michelle’s inspiring story highlights the power of self-belief and following your passion.
Renee Griffin
Renaissance Award Winner
Renee Griffin, a freelance creative director at a major hospitality brand for nearly 4 years, has been instrumental in transforming the company’s creative direction. She played a key role in launching the brand’s loyalty program with a stunning global campaign, blending her artistic vision with technical expertise to enhance the design system for the program’s email platform. Known as the “Queen of Loyalty,” Renee has also led impactful projects, luxury ads, and co-brand credit cards, all while mentoring her team and fostering collaboration. Her ability to balance creativity and strategy makes her an invaluable leader.
Stacy Thal
Survivor Award Winner
The past year has been a whirlwind for Stacy, a seasoned Silicon Valley brand strategist with over 20 years of experience. Amid challenges like the pandemic, the SVB collapse, and the rise of AI, she has embraced vulnerability, courage, and stepping outside her comfort zone. While navigating career shifts, she’s dedicated her time to uplifting women in business, connecting with others, and sharing her expertise to make a positive impact during a challenging period for women’s rights. Stacy is determined to keep pushing forward, both professionally and in support of others.
Kyla Scott
Greater Good Award Winner
It is easy to SAY we want a better world for ourselves, our neighbors and our children, but what can we actually DO to make that change happen? Kyla founded Rooted Sonshine, an organization dedicated to building strong and vibrant communities by bringing people together and fostering meaningful relationships. The organization believes a welcoming and inclusive environment creates a sense of belonging that supports everyone in achieving best results toward their group and individual goals. The mission is to promote social interaction, intercultural communication, intellectual stimulation, and practical collaboration that strengthens human connection. Through the programs, events, and initiatives, they aim to cultivate confidence and bolster productivity that is rooted in mutual respect, understanding, and shared values. Rooted Sonshine believes that every small act of human kindness should be celebrated as the potential to be influential and invaluable.
Kaytee Miller + Jane Chance
Dynamic Duo Award Winner
Kaytee and Jane go by many names on our team: “the dynamic duo,” “the dream team,” “the power couple.” Having worked together for the past 3 years on everything from commercial campaigns, to partnership marketing, to new brand launches and more, their portfolio and track record is truly impressive. Jane’s depth of knowledge in copy and storytelling unlocks clients’ tones of voice. And Kaytee develops a robust design system for client brands, allowing them to elevate and streamline creative. Together, there is no creative challenge too big and no brief that this powerhouse can’t crack. They ask the right questions, challenge creative boundaries and are trusted partners who always deliver. Every campaign and asset they touch is curated, impactful, contextual and fit for purpose. Not only are Jane and Kaytee incredible at what they do, they are also wonderful human beings. They are kind, collaborative, and committed!